$1,500 in ad spend became $70,000+ in booked projects.
Thomas runs a home services business in Salt Lake City, Utah. In 30 days, one tightly built Google Search campaign turned a $47 daily budget into six figures of project value.
The campaign, at a glance
Every case study should show its work. Here’s exactly what was running, where, and for how much.
The Challenge
Thomas needed a steady flow of qualified leads without watching ad spend spiral. The brief was simple to say and hard to execute: reach people who were already searching for his services, right when they were ready to call — and keep cost per lead under control while doing it.
The Strategy
A single, tightly focused Google Search campaign — no wasted spend on broad awareness, just high-intent traffic in one metro.
High-converting keywords
Bids concentrated on search terms with proven purchase intent, not just traffic volume.
Location-specific targeting
Every dollar aimed at Salt Lake City homeowners — Thomas’s actual service area.
Conversion-focused ad copy
Ads written to get the phone to ring, not just the click.
Continuous optimization
Bids and targeting adjusted throughout the month as real performance data came in.
How $1,500 turned into $70,000+
Tracked as it happened — spend, first contact, and every project it led to.
Google Search Ads go live across Salt Lake City with a $47 daily budget and location-specific, high-intent keywords.
Thomas had budgeted for a cost-per-lead around $129. The actual first call came in after just $2.23 in ad spend.
That first lead converted into a $3,600 project. The same customer later came back with an additional project worth roughly $20,000.
A second $3,600 project came through the campaign. This customer also opened the door to additional work down the line.
The campaign’s biggest win: a $60,000 project, generated within the same 30-day window as everything above.
≈$1,500 spent in total, against $70,000+ in generated project value — plus multiple repeat-job relationships still active.